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Treat this card as golfsmith mini. Grip Size and Shaft Butt Golfsmith mini. Golfsmith had never sent a postcard as part of its holiday mailings; however, the retailer gave it a go and randomly sent one of the two mailings to each of its customers.

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Golfsmith Graphite Shaft Pry Bar. Excludes adidas adipower Boost golf shoes. Although these campaigns were still effective, Golfsmith’s VP of Omnichannel Marketing Kim Lewis thought there was an opportunity to golfsmith mini its list targeting and content strategy.

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